.png)
I drive data-driven product design, build high-performing teams, and deliver intuitive, scalable solutions. With expertise in AI/ML, I enhance user value, streamline processes, and drive innovation for business growth.
Led a team of 60+ designers creating AI-driven enterprise products across Planning, Warehousing, and Retail. Enhanced UX maturity with a Research team, analytics tools, and workshops, defining AI use cases and prioritising user centeric design success metrics.
Built and led a 25+ design team delivering GEP-Nexxe, GEP-Quantum, and GEP-Click platforms. Created the WCAG-compliant GEP-SPEK Design System and patented AI/ML solutions, spearheading agile UX processes from concept to delivery.
Developed UX architecture for VoLTE, Voice, and Video Calling applications. Created guidelines for RTT and PTT apps aligned with FCC standards. Led Bixby AI integration into native apps like Phone, Voicemail, Camera, and RCS Messaging, enhancing usability across Samsung platforms.
Conducted ethnographic research, combining quantitative and qualitative surveys to measure user preferences. Derived actionable insights from emerging markets to enhance user experience, aligning design strategies with user needs and improving product impact as a Design Manager.
Assistant Manager, Blue Star Limited
Mar 2008 - Sep 2008
UX Researcher, LG Electronics
Jan 2006 - Mar 2008
UX Researcher, Blue Star
Mar 2002 - Dec 2005
